Banpresto became a major producer of Famicom “lifestyle” goods, particularly during the console’s 20th Anniversary (2003–2005). Most of these items were released as high-end arcade prizes (under the Craneking brand) or limited collectibles. Banpresto made several novelty items during this time period such as Famicom Alarm Clocks, Memo Pads & Stationery, Sound-Making Piggy Banks, Business Card Holders, Wrist Watches and Keychains.
